Italiatour! is the tour operators of the Alitalia Group. The website was created by the need to revise the institutional communication on the Internet, especially to clarify the difference and the relationship between the two brands of tour operators: Italiatour (for international customers and offshore trips (for domestic customers). The Internet Communication was designed in relation to the three main target: Users interested in acquiring information about Italiatour!; the leisure & business travelers Italians, the international leisure travelers.