Contesta Rock Hair Show


Contesta Rock Hair Show

#Corporate (20) · #One night (45) · #Visual Art direction (97)

Portfolio: Live Visuals
ottobre, 10º 2010, 4:00 pm | ottobre, 10º 2010, 8:00 pm
October 10, 2010

Auditorium del Massimo, Rome Italy, Rome, Italy

At Auditorium del Massimo in Rome, Contesta Rock Hair in cooperation with Matrix-L’Oreal presents its new collection of hairstyles of the winter season 2010.

This renews the collaboration between the trendy hairdressers and FLV – Flyer Live Visuals that, in addition to the active participation in defining the concept, is in charge of organizing and directing the video, the staging of the location, also dealing with the provision of technology necessary.

The event is a vibrant live performance of cut and color. The inspiration comes from the clash between the ghetto American rapper and the show takes place following the instructions for a peaceful battle with scissors between the art director of the salons of Rome and New York. Each hairdresser is followed step by step by 4 video operators, selected by FLV – Flyer Live Visuals, which show the work in real time. Two microcamera wear on the hairdressers provide details in the subjective point of view. All video sources are controlled by two FLV’s vjs, that select and mix with other footage made of vector graphics and images on topic. The resulting video is projected on a giant screen, that serves as backdrop to the performance.

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