Camel Icon

Camel Icon

#Corporate (20) · #MultiProjection (46) · #Visual Art direction (97)

Portfolio: Live Visuals
marzo, 30º 2010, 12:00 am | marzo, 30º 2010, 4:00 am
March 30, 2010

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Involved in the new brand campaign of Camel, FLV – Flyer Live Visuals in collaboration with Young&Rubicam Italia, designs the spectacular setting of the selected locations in Rome and Milan for a meeting between the Camel Italy’s leaders and distributors.

During the two evenings, live visuals are the backdrop to the speech of a presenter called to introduce the innovation in the Camel cigarette’s packaging proposed by the brand.

The goal is to create immersive atmosphere that enchantes and wraps the audience with suggestive images of the new product presentation. The choice is to place various screens around the tables of guests waiting for dinner.

Depending on the characteristics of the location, FLV – Flyer Live Visuals offers the customers its technical expertise in identifying the best option to choose the type of preparation and implementation of technology, offering proper ideas for the creative reworking of teaser video provided by the customer, to show, at the end of the speech and throughout the evening, images of Camel Icon advertising campaign.

30/03/10 – Nephenta, Milan
 – Lab9
31/03/10 – Momò Republic, Rome – StudioAira

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